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Pioneer PBS goes to Washington: Anderson and Hanson travel to D.C. for training and networking

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Amanda Anderson with other DMAC members
Station News

Download a photo of Amanda Anderson with other members of the national Digital Media Advisory Council for PBS

 

GRANITE FALLS, Minn. — Pioneer PBS had two employees recently travel to Washington, D.C. for networking and training around the importance of digital media and marketing in the nationwide PBS system.

Amanda Anderson, producer of Compass, is a member of the national Digital Media Advisory Council for PBS.

DMAC members act as advocates for stations to ensure that stations' needs are met and priorities are considered. Anderson has served on the DMAC for two years, yet this is the first time the members of the council were able to meet in person due to COVID-19 restrictions since 2019. “It was great to be in-person with other people from across the PBS system who are thinking so innovatively about how to advance the mission of public media in the digital space,” Anderson said.

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Download a photo of Tracy Hanson in Washington, D.C.

Tracy Hanson, market development manager for Pioneer PBS, took part in a Digital Immersion national leadership development program for the past two years. She flew to Washington, D.C. to meet with other participants in the program for a “capstone” event. Digital Immersion is a professional development opportunity for station staff that combines in-depth virtual training with hand-on workshops and collaborative mentorship to improve expertise in digital strategies. 

“This program has been a wonderful experience and something that I’m very grateful to have been selected by PBS to be involved with. Digital Immersion has introduced numerous resources and tools which I’ve been able to bring back to our station to improve our processes. It was so great to connect with others in my position from other parts of the country and it was good to learn that in some ways, Pioneer PBS is ahead of the curve,” Hanson said.

About Pioneer PBS

Pioneer PBS is an award-winning, viewer-supported television station dedicated to sharing local stories of the region with the world. For more information, visit www.pioneer.org or call 1-800-726-3178.