373,969

views on pioneer.org in 2024

More than a million

people watch Pioneer PBS

8,772

total email subscribers

BECOME AN UNDERWRITER TODAY
Grow your business with Pioneer PBS

Businesses, corporations, foundations and organizations like yours have a unique opportunity to support Pioneer PBS as business sponsors. PBS’s broadcast signal is uniquely important to the millions of American households, particularly in rural areas like ours. Business sponsors, or underwriters, underwrite specific programs on Pioneer PBS, putting your business in front of your target audience in a less cluttered medium than traditional advertising.

| Did you know traditional broadcasts dedicate about 25 percent of airtime to ads and promotions? But PBS allocates only a small fraction of each hour to underwriting and station promotions, which ensures that underwriting messages are delivered with impact.

More people are watching and streaming Pioneer PBS than ever before as the most trusted network in the nation. Align your brand with ours—we will help get your message out to the loyal Pioneer PBS viewers you need to reach!

BENEFITS OF BUSINESS SPONSORSHIP

• Customized spot before and after quality programs.

• Opportunities to co-brand your business with Pioneer PBS community events and screenings.

• Affordable underwriting packages around the programming of your choice.

• Ability to reach a large and diverse audience serving more than a million people in western Minnesota, the eastern Dakotas and northern Iowa

• Listing in the Pioneer PBS Preview Guide—several thousand distributed six times a year.

• Link to your website on pioneer.org, which had more than 363,959 page views in 2024

• Ability to align your brand with a trusted source on numerous Pioneer PBS Platforms

STREAMING PLATFORMS

Streams in 2024

Pioneer PBS Streaming Sites & PBS app:

199,942 streams

Pioneer PBS Livestream:

10,103 streams

Behind Pioneer PBS Passport:

89,827 streams

Pioneer PBS KIDS Streaming Sites & PBS Kids app:

3,415,581 streams

Pioneer PBS KIDS Livestream:

164,631 streams

SOCIAL MEDIA

Numbers as of October 1, 2025

TikTok:

35,432 followers

YouTube:

32,677 subscribers

Facebook:

20,780 followers

Instagram:

2751 followers

LinkedIn:

330 followers

BENEFITS OF BUSINESS SPONSORSHIP

Pioneer PBS relies on the support of our members and business sponsors more than ever. If you live in a town with a Pioneer PBS business sponsor, please reach out to them and say “thank you.”