BECOME AN UNDERWRITER OF PIONEER PBS TODAY
Grow Your Business With Us!

Businesses, corporations, foundations and organizations like yours have a unique opportunity to support Pioneer PBS as business sponsors. PBS’s broadcast signal is uniquely important to the millions of American households, particularly in rural areas like ours. Business sponsors, or underwriters, underwrite specific programs on Pioneer PBS, putting your business in front of your target audience in a less cluttered medium than traditional advertising.

|   Did you know traditional broadcasts dedicate about 25 percent of airtime to ads and promotions? But PBS allocates only a small fraction of each hour to underwriting and station promotions, which ensures that underwriting messages are delivered with impact.

More people are watching and streaming Pioneer PBS than ever before as the most trusted network in the nation. Align your brand with ours—we will help get your message out to the loyal Pioneer PBS viewers you need to reach!  94% of viewers say they trust PBS sponsors more than commercial advertisers.

Pioneer PBS relies on the support of our members and business sponsors more than ever. If you live in a town with a Pioneer PBS business sponsor, please reach out to them and say “thank you.” And if you wish to become one yourself, fill out our interest form and we will help get your message out to the loyal Pioneer PBS viewers you need to reach!

|   For businesses rooted in greater Minnesota, partnering with Pioneer PBS is a meaningful way to give back while growing your visibility. Your support keeps local stories, history and perspective in front of the people who call this region home. Thanks so much to those who are already our partners. 

AMPLIFY YOUR IMPACT

BENEFITS OF BUSINESS SPONSORSHIP

  •      Customized spot before and after quality programs 

  •      Shout out in our daily weather

  •      Opportunities to co-brand your business with Pioneer PBS community events and screenings.

  •      Affordable underwriting packages around the programming of your choice.

  •      Ability to reach a large and diverse audience serving more than a million people in western Minnesota, the eastern Dakotas and northern Iowa

  •      Listing in the Pioneer PBS Preview Guide—several thousand distributed six times a year.

  •      Link to your website on pioneer.org with an ad, which had 328,338 page views in 2025. 

  •      Ability to align your brand with a trusted source on numerous Pioneer PBS Platforms.

STREAMING PLATFORMS

2026 data as of August 2026

Pioneer PBS Local Audience Across On Demand Content & PBS app: 

290,432 streams in 2025

183,091 streams in 2026

Pioneer PBS Local Audience Across All Live-streaming Content:

31,611 streams in 2025

23,081 streams in 2026

Pioneer PBS Passport Local Streams:

142,471 streams in 2025

95,385 streams in 2026

Pioneer PBS KIDS Local Audience Across On Demand Content & PBS app: 

2,702,537 streams in 2025

1,019,497 streams in 2026

Pioneer PBS Local Audience Across All Live streaming Content:

120,187 streams in 2025

53,783 streams in 2026

SOCIAL MEDIA

2026 numbers as of August 2026

TikTok:

23,546 followers

YouTube Channels (Pioneer PBS, Prairie Yard & Garden, Hiseerie, Your Legislators, Prairie Sportsman, Postcards):

39,187 subscribers

Facebook (Pioneer PBS, Prairie Yard & Garden, Hiseerie, Your Legislators, Prairie Sportsman, Postcards) :

21,995 subscribers

Instagram (Pioneer PBS, Prairie Sportsman):

3,046 followers

LinkedIn:

368 followers

BENEFITS OF BUSINESS SPONSORSHIP

Pioneer PBS relies on the support of our members and business sponsors more than ever. If you live in a town with a Pioneer PBS business sponsor, please reach out to them and say “thank you.” And if you wish to become one yourself, fill out our interest form and we will help get your message out to the loyal Pioneer PBS viewers you need to reach!

|   For businesses rooted in greater Minnesota, partnering with Pioneer PBS is a meaningful way to give back while growing your visibility. Your support keeps local stories, history and perspective in front of the people who call this region home. Thanks so much to those who are already our partners. 

Shalom Hill Farm 

Windom

Marshall Radio 

Marshall

Christensen Broadcasting (Pipestone)

Heartland Motor Company (Morris)

Minnesota Corn (St. Paul)

West Central Initiative (Fergus Falls)

Explore Alexandria (Alexandria)

96.7 KRAM (Montevideo)

Big Stone County SWCD (Ortonville)

KLQP Radio (Madison)

Lac qui Parle County SWCD (Madison)

Minnesota Public Radio (Collegeville)

Swift County Parks. Drainage and Wetlands (Bensen)

Victor Lundeen Company (Fergus Falls)

Wright County SWCD (Buffalo)

Yellow Medicine SWCD (Clarkfield)

Meeker County (Litchfield)

HUG Hydronics (Pine River)

Minnesota Cooks Calendar (St. Paul)

Senior Perspective (Glenwood)

Upper Minnesota Valley Regional Development Commission (Appleton)