328,338 page views

on our local sites in 2025

More than a million

people watch Pioneer PBS

8,591

total email subscribers

BECOME AN UNDERWRITER TODAY
Grow your business with Pioneer PBS

Businesses, corporations, foundations and organizations like yours have a unique opportunity to support Pioneer PBS as business sponsors. PBS’s broadcast signal is uniquely important to the millions of American households, particularly in rural areas like ours. Business sponsors, or underwriters, underwrite specific programs on Pioneer PBS, putting your business in front of your target audience in a less cluttered medium than traditional advertising.

| Did you know traditional broadcasts dedicate about 25 percent of airtime to ads and promotions? But PBS allocates only a small fraction of each hour to underwriting and station promotions, which ensures that underwriting messages are delivered with impact.

More people are watching and streaming Pioneer PBS than ever before as the most trusted network in the nation. Align your brand with ours—we will help get your message out to the loyal Pioneer PBS viewers you need to reach! 94% of viewers say they trust PBS sponsors more than commercial advertisers.

AMPLIFY YOUR IMPACT

BENEFITS OF BUSINESS SPONSORSHIP

• Customized spot before and after quality programs.

• Opportunities to co-brand your business with Pioneer PBS community events and screenings.

• Affordable underwriting packages around the programming of your choice.

• Ability to reach a large and diverse audience serving more than a million people in western Minnesota, the eastern Dakotas and northern Iowa

• Listing in the Pioneer PBS Preview Guide—several thousand distributed six times a year.

• Link to your website on pioneer.org with an ad, which had 328,338 page views in 2025.

• Ability to align your brand with a trusted source on numerous Pioneer PBS Platforms.

STREAMING PLATFORMS

Streams in 2025

Pioneer PBS Local Audience Across On Demand Content & PBS app:

290,432 streams

Pioneer PBS Local Audience Across All Live-streaming Content:

31,611 streams

Pioneer PBS Passport Local Streams:

142,471 streams

Pioneer PBS KIDS Local Audience Across On Demand Content & PBS app:

2,702,537 streams

Pioneer PBS Local Audience Across All Live-streaming Content:

120,187 streams

SOCIAL MEDIA

Numbers as of January 2025

TikTok:

25,462 followers

YouTube Channels (Pioneer PBS, Prairie Yard & Garden, Hiseerie, Your Legislators, Prairie Sportsman, Postcards):

36,574 subscribers

Facebook:

20,103 followers

Instagram (Pioneer PBS, Prairie Sportsman):

2,793 followers

LinkedIn:

335 followers

Grow Your Business with Pioneer PBS Today

BENEFITS OF BUSINESS SPONSORSHIP

Pioneer PBS relies on the support of our members and business sponsors more than ever. If you live in a town with a Pioneer PBS business sponsor, please reach out to them and say “thank you.” And if you wish to become one yourself, fill out our interest form and we will help get your message out to the loyal Pioneer PBS viewers you need to reach!