Download Pioneer PBS' new logo.
GRANITE FALLS, Minn. — Pioneer PBS is unveiling an update to its brand, including a refreshed logo, bold color palette, custom typeface and illustration style. The new identity will roll out throughout 2020 as the national Public Broadcasting Service celebrates its 50th anniversary. (Fun Fact: Pioneer PBS — as KWCM — went on the air in February, 1966 — four years before the national PBS system was established.)
For the past week, viewers have seen a new look and feel that spans broadcast, mobile and digital platforms. The new brand identity features a new, vibrant signature color, PBS Blue, designed to convey a sense of trust and integrity.
The fresh look will help viewers more easily identify thoughtful and thought-provoking PBS programs like Antiques Roadshow, Masterpiece and more along with local Pioneer favorites like Funtime Polka, Prairie Yard & Garden, Postcards and Prairie Sportsman.
About Pioneer PBS
Established in 1966, Pioneer PBS is an award-winning, viewer-supported television station dedicated to sharing local stories of the region with the world. For more information visit: www.pioneer.org.
About PBS
PBS, with more than 330 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches over 120 million people through television and 26 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances.
