PBS and Pioneer Public Television are proud of our outstanding, curriculum-based PBS KIDS content and the demonstrated impact it has in helping prepare children for success in school and in life.
Sesame Workshop’s new partnership does not change the fundamental role PBS and stations play in the lives of families. SESAME STREET will continue to air on PBS stations as part of the PBS KIDS service, building on a 45-year history.
The PBS KIDS service is comprised of more than a dozen series that have been developed with the needs of today’s children in mind and focuses on fundamental academic areas – such as literacy, science, technology, engineering and math (STEM) – as well as collaboration, communication, critical thinking and creativity, which research has shown are increasingly important skills in the 21st-century classroom and workplace.
According to Nielsen, PBS stations reach more kids aged 2-5, more moms with children under 6 years old and more low-income children than any other kids TV network. Last season we were watched by 80% of all children ages 2-5, on television alone. As of June 2015, viewership among this age group increased 16% year over year. PBS KIDS is also the leader in streaming video, with pbskids.org placing first in the kids’ category for total video views and minutes spent.
PBS’ KIDS most-watched series among children ages 2-5 are CURIOUS GEORGE, DANIEL TIGER, WILD KRATTS, DINOSAUR TRAIN and PEG + CAT. Each of these programs is a powerful part of PBS KIDS’ innovative, educational media service.
The Annie E. Casey Foundation’s recently released “Kids Count” survey found that 54% of children nationwide do not have the opportunity to attend preschool. This number is even higher for Hispanic children.
That’s why we have focused on building out a PBS KIDS series that truly makes a difference in children’s lives, especially children who may not have books, computers, broadband or cable in their homes, but do have access to a television.
We are expanding the PBS KIDS service with two new programs launching this year – NATURE CAT and READY JET GO! – and remain committed to bringing more impactful programming to more children, parents and caregivers.
Pioneer Public Television is a viewer supported PBS station dedicated to sharing the art and culture of local communities with the world. For more information call 800-726-3178 or email firstname.lastname@example.org.