Advantages of Corporate Support

It's all about Marketing!

Pioneer Public Television programs offer a wonderful blend of high quality national shows with unique indigenous productions. This mix attracts viewers that are special for several reasons.

" They are extremely loyal to Pioneer. Over 7,000 feel strongly enough to become members!
• They are active in their communities (27% more likely to have voted than the non-PBS viewers).
• The Pioneer viewer is your friend, neighbor and potential customer. As a local station our viewers live here and will shop here if they know about your services.

According to a 2001 Cone/Roper Report here are other interesting points to
consider:

" 68% feel that companies that fund PBS have a commitment to quality and excellence.
• 81% of respondents were likely to switch brands, when price and quality are equal, to support a cause.
• 77% believed a company's commitment to a cause is important when they decide what to buy or where to shop.
" 73% say an announcement of companies funding is acceptable as long as it does not interrupt programming. And Pioneer does not.

Additionally, according to a Golin-Harris study Doing Well by Doing
Good 2004 Survey Americans were willing to start or increase their patronage of a company because of corporate citizenship was up 9% from 2003.

Pioneer reaches over 100,000 households. What Pioneer airs is welcomed into homes as educational, entertaining, stimulating and important programs.

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