Advantages of Pioneer Business Support
Pioneer Public Television programs offer a wonderful blend of high quality national and local shows with unique indigenous productions, reaching more than 100,000 households. Pioneer programs are educational, entertaining and stimulating. This mix attracts viewers that are special for several reasons.
- They are extremely loyal to Pioneer. More than 4,000 feel strongly enough to become members.
- They are active in their communities.
- The Pioneer viewer is your friend, neighbor and potential customer. As a local station our viewers live here and will shop here if they know about your services. Viewers are 60 percent more likely to purchase from a company that supports public television like Pioneer.
According to a Cone/Roper Report here are other interesting points to consider:
- 68 percent feel that companies that fund PBS have a commitment to quality and excellence.
- 77 percent believed a company's commitment to a cause is important when they decide what to buy or where to shop.
- 73 percent say an announcement of companies funding is acceptable as long as it does not interrupt programming and Pioneer does not.
Corporate support is a means of reaching the public television audience throughout Pioneer's viewing area with clear messages about your organization. It can be a valuable component of your existing marketing plan.
Pioneer can help you most effectively target your market with careful selection of programs and packages to best ft your needs.
According to a recent Roper Study, PBS number one overall in public trust, importance, fairness and trust, leading the way in addressing important issues and exceptional value for tax dollars (rated second only to the military). Market your business through Pioneer Public Television, cutting through the clutter so frequently seen on commercial television, and reach our loyal viewers and members; they notice the businesses who support public television.
When making the decision to market your business and enhance your image in your local communities, consider this:
- Sponsorship messages reinforce your brand and build awareness: Your support will be acknowledged with a :15 message.
- Viewers tend to view underwriters as leaders in their industry: They form an association with unique public television programming.
- An investment in public television is an investment in your business image: Your support helps to engage the community.
- Investment in public television is an investment in your comment: You get clear messages in an uncluttered environment.
Don't wait. Make the call today, contact Pioneer Public Television underwriting at 1-800-726-3178. You'll get unparalleled brand association, reach influential audiences and build stand-out local connections.